1) Personal Information We Collect
When you visit the Site, we automatically collect information about your device (browser, IP address, time zone, and cookies). As you browse, we collect data on the pages/products you view, the websites or search terms that referred you, and how you interact with the Site. We call this “Device Information.”
When you make or attempt to make a purchase, we collect your name, billing and shipping addresses, payment information (e.g., credit card numbers and other accepted methods such as PayPal, Shop Pay, Apple Pay, Google Pay), email address, and phone number. We call this “Order Information.”
“Personal Information” includes both Device Information and Order Information.
2) Cookies & Similar Technologies
We use cookies and similar technologies to operate and improve the Site. You can choose to opt out of non-essential cookies.
- session_id: unique session identifier; stores referrer, landing page, etc.
- _shopify_visit: no data held; persists ~30 minutes from last visit (stats).
- _shopify_uniq: no data held; expires at local midnight next day; counts visits.
- cart: unique identifier; persists ~2 weeks; stores cart contents.
- secure_session_id: unique session identifier.
- storefront_digest: identifier; used if the shop is password-protected.
Log files track actions on the Site (IP address, browser type, ISP, referring/exit pages, date/time stamps). Web beacons, tags, and pixels record information about how you browse the Site.
3) How We Use Your Personal Information
- Order fulfillment: process payments, arrange shipping, provide invoices/confirmations.
- Customer support: communicate with you and respond to requests.
- Risk & fraud screening: including using IP address and other Device Information.
- Optimization & performance: understand browsing and evaluate marketing effectiveness.
- Marketing (with consent/preferences): provide information or advertising about products/services.
4) Sharing Your Personal Information
We share Personal Information with third parties to help us use it as described above:
- Shopify (store platform): Privacy Policy
- Google Analytics (analytics): Privacy Policy — Opt out: tools.google.com/dlpage/gaoptout
We may also share information to comply with laws and regulations, respond to a subpoena, search warrant, or other lawful request, or to protect our rights.
5) Behavioral Advertising
We use Personal Information to provide targeted ads or marketing communications we believe may be of interest to you. Learn more: NAI.
Opt out of targeted ads:
You can also opt out via the DAA Opt-Out Portal.
6) Do Not Track
We do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.
7) Your Rights
Applicable if you are located in Europe or if our store serves European customers. You have the right to access personal information we hold about you and to request correction, update, or deletion. To exercise these rights, contact us below.
We process information to fulfill contracts (e.g., when you place an order) or pursue legitimate business interests. Your information may be transferred outside Europe, including to Canada and the United States.
8) Data Retention
When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete it.
9) Minors
The Site is not intended for individuals under the age of 18 years old.
10) Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
11) Contact Us
For more information about our privacy practices, questions, or complaints, contact us at contact@yakengroupllc.com.
If you collect additional categories (e.g., offline data or purchased marketing lists), describe them explicitly here.